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“Freakonomics”

Compelling reading that not ony dispels myths about why things happen, but compels the reader to re-look at what we usually take to be facts and think in terms of ‘indicators’. This then requires us to think behind the scenes and dig for further truths.

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Filed under:Book Reviews, People

Mind Mapping - Boy, Did I Need That!

While writing my book on management I had this overwhelming sense that either I was writing about the same thing more than once, or that the chapters were out of order, or I had not stressed the main points I wanted to, or all of the above.  Something was nagging me.  My editor, Susan Ortiz, introduced [...]

How To Write Words That Sell!

We hear it all the time ‘We are all in sales!’  Okay, whatever.  I am not in sales.  I simply look for ways to motivate people to buy.  Let’s call it motivational buying… but how do we do that?
Gone are the days of the tome, the thick epistle of ‘how to’ that promises riches and [...]

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